generated from coulomb/repo-seed
Implement comparable LTV engine and close WP-0005
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76
projects/coulomb-pricing/data/ltv_scenarios.json
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76
projects/coulomb-pricing/data/ltv_scenarios.json
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{
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"version": 1,
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"currency": "EUR",
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"horizon_months": 24,
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"monthly_discount_rate_pct": "1.0",
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"required_improvement_factor": "1.05",
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"profiles": [
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{
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"id": "solo-builder",
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"name": "Solo builder",
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"segment": "coulomb-social-members",
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"eligible_model_ids": [
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"flat-899-eur-monthly",
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"membership-plus-credits",
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"membership-plus-overage"
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],
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"members_per_customer": 1,
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"expected_monthly_usage_units": "48200",
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"usage_variance_pct": "20",
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"monthly_churn_pct": "6.0",
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"monthly_default_pct": "1.0",
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"monthly_support_cost": "0.25",
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"monthly_risk_cost": "0.10",
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"acquisition_cost": "2.00",
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"upfront_investment_cost": "0.00",
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"allocated_fixed_cost": "5.00",
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"notes": "Calibrated from the current founding-member usage record and payment ledger."
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},
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{
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"id": "small-team",
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"name": "Small product team",
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"segment": "coulomb-social-members",
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"eligible_model_ids": [
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"flat-899-eur-monthly",
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"membership-plus-credits",
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"membership-plus-overage"
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],
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"members_per_customer": 3,
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"expected_monthly_usage_units": "180000",
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"usage_variance_pct": "35",
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"monthly_churn_pct": "3.5",
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"monthly_default_pct": "1.0",
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"monthly_support_cost": "1.50",
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"monthly_risk_cost": "0.20",
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"acquisition_cost": "8.00",
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"upfront_investment_cost": "1.50",
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"allocated_fixed_cost": "12.00",
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"notes": "Hypothesis scenario for a higher-usage small team considering a multi-seat relationship."
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}
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],
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"sensitivity_cases": [
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{
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"id": "usage-downside",
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"name": "Usage downside",
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"usage_multiplier": "0.75",
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"monthly_churn_delta_pct": "1.5",
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"monthly_risk_cost_delta": "0.05"
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},
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{
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"id": "usage-upside",
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"name": "Usage upside",
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"usage_multiplier": "1.35",
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"usage_variance_delta_pct": "10.0"
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},
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{
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"id": "risk-spike",
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"name": "Risk spike",
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"usage_multiplier": "1.00",
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"monthly_churn_delta_pct": "3.0",
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"monthly_default_delta_pct": "1.0",
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"monthly_support_cost_delta": "0.25",
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"monthly_risk_cost_delta": "0.20"
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}
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],
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"notes": "First-pass comparable-customer LTV assumptions for the Coulomb observatory. These scenarios are meant for simulation and comparison, not billing execution."
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}
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