{ "version": 1, "currency": "EUR", "horizon_months": 24, "monthly_discount_rate_pct": "1.0", "required_improvement_factor": "1.05", "profiles": [ { "id": "solo-builder", "name": "Solo builder", "segment": "coulomb-social-members", "eligible_model_ids": [ "flat-899-eur-monthly", "membership-plus-credits", "membership-plus-overage" ], "members_per_customer": 1, "expected_monthly_usage_units": "48200", "usage_variance_pct": "20", "monthly_churn_pct": "6.0", "monthly_default_pct": "1.0", "monthly_support_cost": "0.25", "monthly_risk_cost": "0.10", "acquisition_cost": "2.00", "upfront_investment_cost": "0.00", "allocated_fixed_cost": "5.00", "notes": "Calibrated from the current founding-member usage record and payment ledger." }, { "id": "small-team", "name": "Small product team", "segment": "coulomb-social-members", "eligible_model_ids": [ "flat-899-eur-monthly", "membership-plus-credits", "membership-plus-overage" ], "members_per_customer": 3, "expected_monthly_usage_units": "180000", "usage_variance_pct": "35", "monthly_churn_pct": "3.5", "monthly_default_pct": "1.0", "monthly_support_cost": "1.50", "monthly_risk_cost": "0.20", "acquisition_cost": "8.00", "upfront_investment_cost": "1.50", "allocated_fixed_cost": "12.00", "notes": "Hypothesis scenario for a higher-usage small team considering a multi-seat relationship." } ], "sensitivity_cases": [ { "id": "usage-downside", "name": "Usage downside", "usage_multiplier": "0.75", "monthly_churn_delta_pct": "1.5", "monthly_risk_cost_delta": "0.05" }, { "id": "usage-upside", "name": "Usage upside", "usage_multiplier": "1.35", "usage_variance_delta_pct": "10.0" }, { "id": "risk-spike", "name": "Risk spike", "usage_multiplier": "1.00", "monthly_churn_delta_pct": "3.0", "monthly_default_delta_pct": "1.0", "monthly_support_cost_delta": "0.25", "monthly_risk_cost_delta": "0.20" } ], "notes": "First-pass comparable-customer LTV assumptions for the Coulomb observatory. These scenarios are meant for simulation and comparison, not billing execution." }