# Interest

## Definition

The personal concern or advantage that individuals pursue in economic transactions, which Smith argues is the more reliable basis for obtaining cooperation than benevolence, as people are more likely to provide what others need when it serves their own advantage.

## Source Chapter

Book I, Chapter 2

## Context

Smith establishes that individuals are more likely to prevail in obtaining assistance when they can interest others' self-love in their favour, showing that economic transactions are driven by mutual advantage rather than altruism.

## Economic Domain

Exchange

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