diff --git a/Makefile b/Makefile
index 34b17b2..7d78bb6 100644
--- a/Makefile
+++ b/Makefile
@@ -3,13 +3,14 @@ ROOT := $(dir $(abspath $(lastword $(MAKEFILE_LIST))))
 
 .DEFAULT_GOAL := help
 
-.PHONY: help install install-editable check test report-7d report
+.PHONY: help sync install install-editable check test report-7d report
 
 help:
 	@echo "phase-memory make targets"
 	@echo ""
-	@echo "  make install          # pip install this package (user/site)"
-	@echo "  make install-editable # editable install for local development"
+	@echo "  make install          # install phase-memory CLI (uv tool, no venv)"
+	@echo "  make sync             # create .venv and editable install (dev)"
+	@echo "  make install-editable # alias for make sync"
 	@echo "  make check            # verify import and print version"
 	@echo "  make test             # run pytest"
 	@echo "  make report-7d        # federated activity report (last 7 days)"
@@ -17,10 +18,14 @@ help:
 	@echo ""
 	@echo "For ops-warden integration, prefer: cd ../ops-warden && make install-all"
 
-install-editable:
+sync:
+	uv venv --allow-existing
 	uv pip install -e "$(ROOT)"
 
-install: install-editable
+install-editable: sync
+
+install:
+	uv tool install . --force
 
 check:
 	@PYTHONPATH="$(ROOT)src" python3 -c "import phase_memory; print('phase-memory', phase_memory.__version__, 'ok')"
diff --git a/README.md b/README.md
index 4769c9c..7bb3af5 100644
--- a/README.md
+++ b/README.md
@@ -36,7 +36,8 @@ make test
 Install for local development or ops-warden integration:
 
 ```bash
-make install-editable
+make install          # global CLI: phase-memory, phase-memory-service
+make sync             # dev: editable install into .venv
 # or from ops-warden: make install-all
 ```