Lead

A prototype is a question made tangible. The purpose is not to prove an idea is brilliant — it is to learn what is useful, desirable, or irrelevant.

.lead · system-sans 400 · 17 / 1.55 · fg-2

Body

Signals are evidence, not vibes. Weak signals are useful if clearly labelled. Contradictory signals should be preserved. A signal should be connected to a prototype, audience, or hypothesis. Lack of signal is also information.

p · system-sans 400 · 15 / 1.5 · fg-1