Initial repo seeding

OPERATING_MODEL.md

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+# Operating Model
+
+## Purpose
+
+This operating model defines how `whynot-control` is used to explore prototypes, collect feedback, and identify market signals without creating premature commitments.
+
+## Core Rules
+
+### 1. Prototypes are questions
+
+Each prototype should express a question about usefulness, desirability, feasibility, or willingness to pay.
+
+### 2. Signal beats enthusiasm
+
+An idea should not be promoted only because it is exciting. It should show some kind of signal.
+
+### 3. Low-cost learning first
+
+Before committing to production, prefer sketches, mockups, demos, landing pages, conversations, and small experiments.
+
+### 4. Closed beta before broad launch
+
+If an idea needs real users, use controlled participation before public exposure.
+
+### 5. Promotion requires criteria
+
+A prototype should move to Helix, Coulomb, Sloppers, Plenitude, Binky, or Tegwick only when explicit promotion criteria are met.
+
+## Work Classes
+
+| Class | Meaning |
+|---|---|
+| Raw Idea | Captured but not structured |
+| Prototype Candidate | Worth shaping into a test |
+| Experiment | Has a learning question and method |
+| Signal | Evidence from users, behavior, feedback, or willingness to pay |
+| Beta | Controlled test with selected users |
+| Promotion Candidate | May deserve productization |
+| Parked | Interesting but inactive |
+| Rejected | Intentionally not pursued |
+
+## Prototype Lifecycle
+
+```text
+Raw Idea
+  → Prototype Candidate
+  → Experiment
+  → Signal Review
+  → Park / Iterate / Promote / Reject
+```
+
+## Burnout Guardrail
+
+A prototype can be interesting and still be parked.
+
+`whynot` exists to reduce uncertainty, not to create more obligations.