3.1 KiB
BrandBook
The KaizenAgentic visual style
KaizenAgentic Brandbook
Version 0.1 · September 2025
1. Brand Essence
Tagline: Continuous Improvement for Digital Talent
Core Idea: KaizenAgentic applies the principle of kaizen to AI subagents. We represent AI assistants not as static tools, but as digital talents — continuously measured, refined, and optimized.
Tone:
- Minimal
- Professional
- Confident
- Forward-looking
2. Logo System
Primary Logo (Wordmark)
- Text:
KAIZEN▲GENTIC - Typeface: modern grotesk sans-serif (Inter / Helvetica Neue recommended)
- Weight: Bold
- Case: ALL CAPS
- Color: Black on white background (default)
Secondary Logo (Monogram)
- Form:
K▲ - The triangle represents improvement and direction upward.
- Used for: favicon, app icon, social avatar, watermark.
Clearspace & Minimum Size
- Maintain at least 1x the height of the "K" as safe space around the logo.
- Wordmark: minimum width 160px.
- Monogram: minimum width 32px.
3. Color Palette
Primary Colors
Black: #111111
White: #FFFFFF
Accent (Welding Blue)
Electric Arc Blue: #007BFF (base tone)
Arc Glow Gradient:
Core Glow: #00A2FF
Mid Tone: #007BFF
Edge Burn: #0033CC
Usage
Use flat Electric Arc Blue (#007BFF) for clean digital presence.
For special treatments (logos, hero graphics), use the arc glow gradient to mimic the intensity of molten metal light.
Limit glow to accents (monogram ▲ or underline strokes), keep wordmark monochrome for contrast.
- Wordmark = Black or White (depending on background).
- Monogram = Black or White with Electric Blue accent on ▲.
- Electric Blue is only used as an accent to emphasize improvement / action.
4. Typography
Primary Typeface
- Inter (open source, modern grotesk)
- Alternatives: Helvetica Neue, Neue Haas Grotesk
Styles
- Headings: Bold, ALL CAPS
- Body text: Regular, Sentence case
- Tracking: +2% (tight but legible)
5. Applications
Digital
- Website header: Wordmark in Black, hover states in Electric Blue.
- App icon: Monogram K▲, triangle in Electric Blue.
- Dark mode: White wordmark on black background; Electric Blue accents.
-
Business cards:
- Front: Wordmark centered, Black on White.
- Back: Monogram K▲, Electric Blue triangle.
Social Media
- Avatar: Monogram K▲.
- Banner: Wordmark with subtle Electric Blue line or step motif.
6. Visual Motifs
- Step Progression (▮▮▮▮▮): Suggests incremental kaizen improvement.
- Triangle (▲): Direction, growth, precision.
- Minimal Layouts: White space is part of the identity.
7. Voice & Messaging
Voice:
- Confident but not loud.
- Analytical, precise, and professional.
- Future-oriented, emphasizing measurable improvement.
Do Say:
- Continuous improvement in AI talent
- Optimization through measurement
- Agents that evolve with you
Don’t Say:
- Magic black box AI
- One-and-done automation
- Trendy gimmicks
Monogram K▲ (Electric Blue accent)
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