157 lines
3.1 KiB
Markdown
157 lines
3.1 KiB
Markdown
BrandBook
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*The KaizenAgentic visual style*
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# KaizenAgentic Brandbook
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**Version 0.1 · September 2025**
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---
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## 1. Brand Essence
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**Tagline**: *Continuous Improvement for Digital Talent*
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**Core Idea**:
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KaizenAgentic applies the principle of *kaizen* to AI subagents. We represent AI assistants not as static tools, but as digital talents — continuously measured, refined, and optimized.
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**Tone**:
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* Minimal
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* Professional
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* Confident
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* Forward-looking
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---
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## 2. Logo System
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### Primary Logo (Wordmark)
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* **Text**: `KAIZEN▲GENTIC`
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* Typeface: modern grotesk sans-serif (Inter / Helvetica Neue recommended)
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* Weight: Bold
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* Case: ALL CAPS
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* Color: Black on white background (default)
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### Secondary Logo (Monogram)
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* **Form**: `K▲`
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* The triangle represents *improvement* and *direction upward*.
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* Used for: favicon, app icon, social avatar, watermark.
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### Clearspace & Minimum Size
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* Maintain at least **1x the height of the "K"** as safe space around the logo.
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* Wordmark: minimum width 160px.
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* Monogram: minimum width 32px.
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---
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## 3. Color Palette
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Primary Colors
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Black: #111111
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White: #FFFFFF
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Accent (Welding Blue)
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Electric Arc Blue: #007BFF (base tone)
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Arc Glow Gradient:
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Core Glow: #00A2FF
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Mid Tone: #007BFF
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Edge Burn: #0033CC
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**Usage**
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Use flat Electric Arc Blue (#007BFF) for clean digital presence.
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For special treatments (logos, hero graphics), use the arc glow gradient to mimic the intensity of molten metal light.
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Limit glow to accents (monogram ▲ or underline strokes), keep wordmark monochrome for contrast.
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* Wordmark = Black or White (depending on background).
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* Monogram = Black or White with Electric Blue accent on ▲.
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* Electric Blue is only used as an accent to emphasize improvement / action.
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---
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## 4. Typography
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**Primary Typeface**
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* **Inter** (open source, modern grotesk)
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* Alternatives: Helvetica Neue, Neue Haas Grotesk
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**Styles**
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* **Headings**: Bold, ALL CAPS
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* **Body text**: Regular, Sentence case
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* **Tracking**: +2% (tight but legible)
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---
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## 5. Applications
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### Digital
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* **Website header**: Wordmark in Black, hover states in Electric Blue.
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* **App icon**: Monogram K▲, triangle in Electric Blue.
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* **Dark mode**: White wordmark on black background; Electric Blue accents.
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### Print
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* Business cards:
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* Front: Wordmark centered, Black on White.
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* Back: Monogram K▲, Electric Blue triangle.
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### Social Media
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* Avatar: Monogram K▲.
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* Banner: Wordmark with subtle Electric Blue line or step motif.
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---
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## 6. Visual Motifs
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* **Step Progression (▮▮▮▮▮)**: Suggests incremental kaizen improvement.
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* **Triangle (▲)**: Direction, growth, precision.
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* **Minimal Layouts**: White space is part of the identity.
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---
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## 7. Voice & Messaging
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**Voice**:
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* Confident but not loud.
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* Analytical, precise, and professional.
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* Future-oriented, emphasizing *measurable improvement*.
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**Do Say**:
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* *Continuous improvement in AI talent*
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* *Optimization through measurement*
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* *Agents that evolve with you*
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**Don’t Say**:
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* *Magic black box AI*
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* *One-and-done automation*
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* *Trendy gimmicks*
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---
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### Monogram K▲ (Electric Blue accent)
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xxx
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